Meet the Flight Crew of Wear Your Spirit Warehouse. We are a group of friends, family and neighbors who have a passion for our customers all over the world. Starting with the owner all the way down to our mascot, we will help your brand take flight!
Ali Banholzer
Owner
Ali Banholzer is an entrepreneur, educator, and industry leader in apparel decoration and business strategy. With a background in criminal justice and early career experience as a Lead Analyst for the Spokane Police Department, Ali brings a data-driven, operational mindset to every venture she leads.
She founded her first company, MOSD LLC, in 2004, which has since evolved into the award-winning Wear Your Spirit Warehouse—a nationally recognized provider of decorated apparel and promotional products. A Lean Six Sigma practitioner, Ali is known for helping businesses streamline operations, boost profitability, and deliver exceptional customer experiences.
In 2022, in addition to running Wear Your Spirit Warehouse, she joined Shirt Lab as an equity partner, teaming up with industry veterans Tom Rauen and Marshall Atkinson to elevate education and community in the decorated apparel space.
Ali is also the Communications Director for U.S. Patriot Sailing, a nonprofit empowering veterans through competitive sailing, and a passionate advocate for military families and Gold Star spouses.
When she’s not speaking at industry events or racing a sailboat, she’s mentoring entrepreneurs, designing curriculum, or leading business workshops for growth-stage companies.
Highlights
- Masters in Criminal Justice from Washington State University
- Gold Star Military Spouse
- Leader of Chesapeake Masterminds
- Member of the Edison Collective Masterminds under Mike Michalowicz
- Member of the Screen Print Marketing Inner Circle
- Member of the Calvert County Chamber of Commerce
- Member of Chesapeake Advanced Networking
- Certified Lean Six Sigma Black Belt
- Brown Belt in Mixed Martial Arts
Susan Eversfield
Flight Crew – Branding Specialist
Susan has been with our crew for over 5 years & an industry expert for over 18 years. Working bulk sales & factory direct orders are her specialty. In her spare time she enjoys playing with her dogs, tending to her hens, & traveling whenever possible.
Nic Kinser
Flight Crew – Director of Graphic Design
Nic joined the WYSW team over 4 years ago with the unique opportunity to work on graphic design for projects. Creating new designs for print is his passion, and he loves sharing them with the world!
Wyatt
Flight Crew – Security, HR
It just wouldn’t be the same if we didn’t introduce Wyatt! Also known as, “Director of HR”, Wyatt has been with WYSW for 9 years. He absolutely loves meeting new people, and hanging out in embroidery (the snacks are awesome over there!).
